INTERVIEW

Cory Walker

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CORY WALKER

What’s your preferred name & pronoun?  

Cory. They/Them

Where did you grow up? 

Between Georgia and Florida

Growing up what was your first thought of the beauty world? What did it represent to you?

It started to appeal to me around 12. I grew up with a mom who used MAC products and I always enjoyed the part of people putting themselves together in that way. I didn’t know how, but I wanted to have a place in it. 

What are your earliest memories of viewing a beauty advertisement? Do you remember how it made you feel?

Maybe the standard Revlon/Covergirl commercials. I’m sure I dissociated because none of them looked like me.

How have you seen the beauty industry change since you first engaged with it as a consumer until today?

 Absolutely! Just the ability to have a foundation that matches my complexion and red undertone is something a lot of models didn’t have decades ago. They had to make it work with what they had and one flash camera would show this kind of ashy white thing going on. We’ve come so far. The representation obviously needs more work. 

Who were your first beauty icons?  Who do you admire today?

No one specifically, but my mom was the first person that I saw in close proximity really engaging and enhancing on her beauty. She always knew how to put together a soft glam look or whatever vibe she was going for.

How did beauty advertisements make you feel when you were younger and how do they make you feel today?

They made me feel invisible in a lot of ways. They also inspired me. I had to imagine what it would look like if heteronormative beauty standards weren’t so primarily highlighted. It’s a beautiful healing mess when you go from being a kid who never sees a reflection of themselves to dreaming up better than what currently exists. I feel energized when I see a good beauty ad, because I’m like, “I can give that and also take it further and bring more identities and levels of beauty along with me. The new vanguard really.”

What exposure did you have to beauty advertising growing up? Did you see it on TV? In magazines? In drugstores?

Magazines, so many black hairstyle magazines in hair salons. I was definitely a kid who watched a lot of TV, so visuals were coming from pretty much every corner. A lot of messages.

How did these advertisements impact you on a subconscious level? 

Deeply! Down to not wanting to look anything like myself as a child. It was a very dysmorphic experience. 

How has copy on a beauty advertisement offended you in the past, and do you feel equally impacted by the copy as you do by the image in a beauty advertisement? 

I wouldn’t say I would give anything too much energy to be “offended”. But I think pretty much every major beauty ad that I still see run on tv misses the mark in their casting. It’s the same type of beauty being celebrated that isn’t the reflection of our world now. Still very Eurocentric and “safe”.

How do you want to see beauty advertising evolve in the future?

I want to see an ad and actually believe they’re representing 2021. 

What is still lacking from current beauty advertising? 

Trans folks. Visibly queer people. Black features really being celebrated on Black people.

What products would you like to see in the beauty industry?

More environmentally positive and safe products.

Did you always know you wanted to model and what encouraged you to actually pursue it?

I toyed around with the idea since I was 13. Again, much imagination was needed since I was young because I didn’t see anyone like me. When I moved to NYC at 20, I was determined to make a lane for myself in earnest.

What do you think you personally bring to the fashion and beauty world?

 Myself! My heart, moving with intention, elevating every space I enter with fun and ease and bringing the best of me. Collaboration.